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ABOUT GENCORE GLOBAL

Built on three principles.
Never compromised on any of them.

Gencore was founded on three ideas that shape the day to day, and they stay the foundation for who we are and how we look after the people who buy from us.

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Gencore values

Three things we never compromise

Transparency, price and community. They have not moved since day one and they are not going to.

Reliable and transparent

Knowing exactly who is behind your wellness products is not a bonus, it is a requirement. We went looking for that and could not find it, so we built it.

Affordable, no compromise

Every formula goes through testing, formulating and certification. The price stays fair and the quality does not move.

A community, not a customer list

The moment you buy from Gencore you are one of us. Ask anything, someone is always around to answer.

Global HQ

100% self-funded, operating worldwide

No outside investors and no venture capital, so Gencore Global answers only to its community. Our headquarters sits in Dubai, with a remote and hybrid team supporting members everywhere.

  • Gencore Global Trading L.L.C, Office SH-5-B48, Al Karama, Dubai, United Arab Emirates
  • Entirely self-funded, community first
  • One account across health, fitness, pets, finance and more
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Meet the founders

The people behind it.

A word from both founders, so you know exactly who is responsible for what lands on your doorstep.

The goal was never endless profit scraping, and it never will be. Gencore was built from the ground up with passion, drive and love for the community.

From the founders Love, Skinny and co. Gencore Global, since 2023
Darren Wicks
Darren Wicks CEO and founder

Hi, I'm Darren

A quick word from me to welcome you to Gencore, and give you a little background on myself so you know exactly who is responsible for delivering the health products you rely on every day. That is the absolute goal.

I was once a customer like you, with a background in coaching and helping people stay in shape, stay healthy, and feel awesome. Over time, it became obvious that too many supplement companies were doing a bad job. So I put coaching to one side, and with a few friends, started Gencore. By far, not the easiest thing I have done. But seeing the effect we have been able to have on the industry makes it all worth it.

Gencore was always designed to do one thing, and it is the only thing I keep trying to deliver, day in, day out: a place for you to get reliable, effective and affordable health supplements. So thank you for putting your trust in me, and the team.

  • Started Gencore with a few friends
  • Background in coaching and health
  • Still answers customer questions himself

Darren CEO and founder, Gencore Global

Harry "Neek"
Harry "Neek" Head of formulation

Hi, I'm Harry, but everyone calls me Neek

I am the primary force behind each of Gencore's unique and premium formulas. With a background in online coaching, I have always carried transparency, integrity and honesty in helping people with their goals. Gencore is no different, and it is one of the driving factors behind my decision to help start this company, so you have complete certainty that every one of our products is made with confidence. Not some unknown factory, or a bunch of subsidiaries.

Like many, I had an unavoidable frustration with the current condition of PEDs, supplements and health products generally. As a result, I took a leap from my past as a cyber security expert and helped Darren birth what you see before you today, with simple and strong values around accessible and available health supplements.

The core ethos behind every one of Gencore's products you use, as well as every one I intend on formulating in the future, rests on one principle: balance. Keeping balance between supporting performance and maintaining key health markers. Because it is possible. And as far as I am concerned, if you are a Gencore customer, it is the least you should be getting.

  • Formulates every Gencore product
  • Former cyber security specialist
  • Background in online coaching

Harry Head of formulation, Gencore Global

Meet the team

The people behind Gencore.

Real people, real careers. A snapshot of the individuals who make Gencore what it is.

Piers

Piers

Manager

I work closely alongside Darren to keep day to day operations running smoothly. As his right hand, my job is turning the big picture decisions into action and making sure everything, and everyone, stays on track.

Team managementGencore presenterClothing design
Cameron

Cameron

Operations Manager

Nine years of high stakes experience steering workflows across finance, with heavy involvement in the bodybuilding industry. I specialise in turning complex, demanding environments into structured, efficient systems.

LeadershipFinancial oversightAnalyticalStrategic
Lewis

Lewis

Business Operations Manager

Building high performing teams, developing strategy, and delivering products that hold up for health, wellness and performance.

CommunicationRelationship managementTeam development
Tom

Tom

Marketing Manager

Marketing and conversion enthusiast, set on giving customers a brand experience worth talking about.

MarketingConversionCreative strategyMedia direction
Dean

Dean

Ambassador Manager

I'm a dedicated fitness enthusiast, plasterer, and proud Gencore employee, who believes in hard work, discipline, and leading by example. My goal is to inspire others to stay consistent, push their limits, and become the best version of themselves.

CommunicationPeople SkillsManagement
About Gencore Global

Built since 2023. Still building.

Every launch, lesson and expo that got us here, and what is next.

Tap a moment to read more

  1. 2023

    Gencore was conceived with a singular mission, to make premium health and wellness accessible to all, regardless of budget. That founding belief gave birth to Gencore Labs, the beginning of something much larger than a product line.

    • Founded on affordable, accessible supplementation
    • Gencore Labs established as the starting point
    • Vision set from day one: health and wellness for everyone
  2. 2024

    After a year of grabbing the bull by the horns, Darren and Harry landed the definitive formulation of Revyve. The first launch followed, but holding the business together proved harder than expected. Rather than push forward unprepared, the team went back to the drawing board.

    • Revyve hair serum finalised after an intensive year
    • First official product launch executed
    • An honest review of the business led to a strategic reset
  3. 2025

    Armed with deeper understanding and hard-won experience, the team ran a second mock launch. It delivered exactly the validation needed to move forward with confidence. This was the moment Gencore Global was born.

    • Mock launch executed with measurable results
    • Market data gathered to inform the rebrand
    • Full rebrand and relaunch strategy put into motion
  4. Mar 2026

    On 27 March 2026 Gencore Global raised her sails for the first and final time, reaching the international market with a bespoke range of limited products and a long scope of the future ahead. The mission had become real.

    • Official international launch, 27 March 2026
    • Bespoke limited product range goes live globally
    • The long-term vision firmly in sight

  5. The Arnold Sports Festival at the NEC Birmingham marked Gencore's first expo appearance. The team learned an enormous amount about what it takes to show up and stand out, and those lessons became the blueprint for everything that follows.

    • First expo appearance for Gencore Global
    • Arnold Sports Festival, NEC Birmingham, 27 to 29 March 2026
    • Confidence and clarity built for future events
  6. May 2026

    Everything learned at the Arnold fed straight into this one: a sharper stand, a stronger presence and live product showcases. This is where Gencore made its mark on the UK fitness community.

    • FitXPO 2026, Bolton Arena, Greater Manchester
    • The UK's biggest fitness and strength expo
    • Live product showcases on the stand
  7. Jun 2026

    Gencore Beard Balm and Gencore Beard Food launched two weeks ahead of Father's Day in limited-edition packaging, before settling into their standard bottles for the long run.

    • Two new products: Beard Balm and Beard Food
    • Launched in limited-edition Father's Day packaging
    • Gencore's first step into grooming
  8. Jul 2026

    The LIFT Summer Party is the first chance to put the Beard Balm and Beard Food range in front of the fitness community in person, building on the momentum from the Arnold and FitXPO.

    • LIFT Summer Party, 4 July 2026, Body Tech Winsford
    • First public outing for the beard range
    • Direct conversations with the fitness community
  9. Nov 2026

    FIT XPO Midlands at CBS Arena, Coventry on 21–22 November 2026 is the next step. Bigger and better, the Midlands edition brings together the UK's brightest fitness brands, athletes and enthusiasts and Gencore will be right at the centre of it. Featuring 12+ competitions including Strongman, Powerlifting, Bodybuilding and more.

    • FIT XPO Midlands, 21 - 22 November 2026, CBS Arena, Coventry
    • UK's fastest growing fitness expo
    • 12+ live competitions across strength, fitness and wellness
    • Gencore exhibiting with exclusive show deals and live demos
  10. Future

    Each new venture strengthens the roots the founders planted on day one: a brand built not for short-term gain, but to grow into something that changes how the world accesses health and wellness.

    • Expansion across sport, cosmetics and wellness
    • Accessible health services, clinics and coaching at scale
    • Strengthening roots across global markets
Gencore careers

Ready to build, not just watch?

Every product, every expo and every team win started with someone deciding to build instead of watch. We are growing across creative, marketing and operations.

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